The business model is the mechanism enabling a company to generate profits. Three pillars define a business model: the value proposition, the value architecture and the profit equation. Starting with the three pillars that make up the business model, Reinvent your Business Model with the Odyssey 3.14 approach recommends 14 directions for you to consider in order to invent or reinvent your business model.
Odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at HEC School of Management in Paris) by the three authors in the field of innovation and strategy. We believe that innovation is an adventure, and as with every adventure it has its pitfalls. We seek to overcome these pitfalls, by inviting you to embark on the journey with us.
The approach, structured in three parts, urges you to adopt Odyssey 3.14 in a step by step approach. The first part introduces the main concepts : Business Models, and the three pillars of the business model and 14 directions to explore. The practical implementation of the approach (Make it happen) guides you through the execution phase of the process.
Odyssey 3.14 stems from research based on real cases. The authors have thoroughly analyzed over 100 companies that have successfully invented or reinvented their business model. The app-book and ebook contain the entire Odyssey 3.14 Case Collection. In ordre to enhance your approach through the innovation journey, you will be able to select those cases that are of most interest to you, according to several criteria: by industry type (BtoB, BtoBtoC and BtoC), by the 14 directions of Business Model reinvention and/or by innovation trends. These inspiring examples stimulate your creativity and provide inspirational data that will help you through your own innovation journey!